DiversityInc - February 2010

DEMOGRAPHICS

Blacks in the U.S. PERCENT OF POPULATION 2009 13.5% 2050 15%

1. 2 million

Blacks With Advanced Degrees on the Rise

PEOPLE AGES 25

AND OLDER

BLACK HISTORY: WHAT DOES I T MEAN? FACTS & FIGURES

Sources: U.S. Census Bureau, 2007, 2008; Selig Center for Economic Growth, Third Quarter 2008, 2009; Bureau of Labor Statistics, 2009

717,000

Blacks’ Median Age Is Younger

PERCENT
INCREASE
=
67%

WHITES 39. 2

BLACKS 31. 6

1997

2007

EDUCATION

TOTAL POPULATION 36. 7

U.S. Black buying power will hit he trillion- dollar mark by 2011.

BLACK LATINO WHITE ASIAN

$509 billion

BLACK BUYING POWER

$951 billion

$913 billion

$9.1 trillion

Blacks Spend More Than the General Population On ...

AS A OF ANNUAL INCOME PER HOUSEHOLD

Utilities
2.4% more

Apparel

1.7% more

Phone Services 0.9% more

Footwear 0.6% more

Groceries

0.4% more

WORKPLACE

Latinas

56.2%

More Black Women Working AS A OF EACH GROUP, AGES 16

AND OLDER, IN

2008

White Women

59.2%

Asian
Women
59.4%

Black
Women
61.3%

For more on Black demographics, go to www.DiversityIncBestPractices.com/ blackbuyingpower

Images courtesy of www.BlendImages.com

February 2010 47

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