J&J’S ANTHONY CARTER GETS THE RIGHT MESSAGE
BY BARBARA FRANKEL | © 2009 DIVERSITYINC
If anyone understands how crucial clear and focused
communications are to diversity success, it’s Anthony
Carter, vice president of global diversity and inclusion
and chief diversity officer at Johnson & Johnson.
Unlike most chief diversity officers, who come
primarily from HR but increasingly have been leaders
in profit-making lines of business, Carter’s background
is in communications. He joined the company in 2002
from Bristol-Myers Squibb and was placed in corporate-communications roles of increasing responsibility. He
now reports to CEO and Chairman William Weldon.
“Diversity and inclusion is bigger than me. I want to
tell the story, not become the story,” he says.
Carter has made communicating correctly the mantra
of his department, which is focused on using diversity to
help J&J business leaders meet their goals for recruitment and retention and in the marketplace.
Everything his department does ties directly to the
company’s credo, which aligns the business to serve
customers, employees, the communities where it does
business, and shareholders.
“Diversity is embedded
in all of these,” Carter says.
“Disease does not discriminate between the haves and
have-nots, and neither should
a healthcare company.”
His extracurricular activities
reflect his deep commitment to
making the world a better place.
Johnson & Johnson
DiversityInc Top 50
Carter has served as a sports
coach for underprivileged
youth, a mentor in the Archbishop’s Leadership Project
for Black high-school students, on the executive committee of the Board of Visitors at Howard University,
and on the advisory board of the New Jersey Orators.
“My passion is for equity and fairness. When I
decided I wanted to [head diversity], to his credit, Bill
Weldon said: ‘ You’re actually talking about a higher
calling,’” says Carter.
TOMMY SHI: WHAT IT TRULY MEANS TO BE ‘THE ONLY ONE’
BY DARYL C. HANNAH | © 2009 DIVERSITYINC
Tommy Shi knows all too well
what it’s like being “the only
one.” An immigrant from
Taiwan who was raised in New
Jersey, Shi grew up in a community with a virtually nonexistent Asian population.
Mercedes Benz USA
“It wasn’t until I went to college that I met a large number
of other Asians,” says Shi.
But Shi didn’t let being
“different” stop him. He became the first Asian-
American valedictorian of his high school and,
while attending Boston College Law School, he
became president of the Asian Pacific American Law
Student Association. Today, Shi is leveraging those
experiences in his role as diversity and inclusion
officer for Mercedes Benz USA. “Working in diversity
and inclusion isn’t something I just do; it’s something
I believe in,” says Shi, who has led the company’s
diversity efforts since transitioning from the legal
department in 2004.
Shi has made it his mission to make sure every department in the luxury-car company understands how
diversity directly impacts the bottom line. “We know
that our customers are different, in terms of diversity,
[from] 10 years ago,” says Shi. “So we are working to
make sure our employees understand the business case
for diversity by celebrating heritage months and providing a robust diversity web site.”
Externally, Shi has built lasting relationships with
organizations, such as the Association of Latino
Professionals in Finance and Accounting (ALPFA) and
the National Asian Pacific American Bar Association.
“Our relationship with ALPFA is a prime example,”
says Shi. “We took an existing sales platform, the
Diversity Organization Fleet program, and adapted it
to fit their mission while at the same time maximizing
business return through nominal additional expenditures. We’ve already seen results in terms of web traffic.”