PHARMACEUTICAL
COMPANY HELPING
AFRICAN AMERICANS
ORTISL UTAT. UT ACINCIN HENIT VELIQUIP
FACE DIABETES
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wau ithgadiitabaectceus,minmsigohltos rferodmeplis hydsiocilaonbs oanred rvoasrious national and local advocacy organizations, and a successful pilot program in Chicago, the campaign is launching
nationally, making stops in various metropolitan cities
through the country, including Atlanta, Washington,
D.C., and Indianapolis.
“When I was first diagnosed with diabetes eight
years ago, I was in total denial about my disease and its
impact on my life. I didn’t understand the importance
of following my doctor’s treatment program and making lifestyle changes to better manage my diet and my
weight,” says Stone. “But through trial and error and
working with my healthcare team, my diabetes is finally
under control. I’ve signed on as the national spokesper-son for the F.A.C.E. Diabetes campaign because I want
to be an example and encourage our community to get
active and fearlessly face diabetes.”
Through a series of practical and sustainable programs in local communities, the campaign’s goal is to
help foster behavioral and attitudinal changes in areas
critical to success in managing diabetes, such as nutrition/
cooking, physical activity, health and overall well-being.
To learn more about the F.A.C.E. Diabetes campaign, visit www.FACE-Diabetes.com
The fastest-growing SRI segment, reports
Investment Forum, is community investment
funds. They’re focused on creating jobs,
developing affordable housing and cleaning up
the environment in underserved communities
and grew from $19.6 billion annually to $25.8
billion annually, or 32 percent, over the past
two years. The increased concern about climate change is also creating investor demand
for opportunities “in clean and green technology, alternative and renewable energy, green
building and responsible property development,” reports the Investment Forum.
Any company that’s not at least thinking
about adopting responsible, sustainable business practices risks “reduced market share
in the future,” warns Stokes. The companies
that investors are most attracted to are able
to measure the environmental impact of
their processes and products, have created
a culture of responsibility and incorporate
sustainability into R&D and product design,
including the disposal. That’s because when
“CORPORATE CEOS REALIZE THAT
SUSTAINABILITY SHOULD BE PART
OF THE MORAL COMPASS AND
ETHOS OF THEIR COMPANIES.”
—STEPHEN STOKES,
AMR RESEARCH
corporate responsibility and sustainability are
aligned with stakeholder values, “companies
creatively develop new products and markets that increase sales,” says Stokes. Doing
so also “develops a reputation that delivers
market share.” ❚
____________________________________
© 2008 DiversityInc. This advertising-supported
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