DELL: MAKING
MEANINGFUL,
SUSTAINABLE
ORTISL UTAT. UT ACINCIN HENIT VELIQUIP
DIFFERENCES
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first major computer manufacturer to commit to and
meet our carbon neutral goals by reducing and offsetting our carbon emissions,” says Casellas. Along
with incorporating sustainability into product design
through efforts such as reduced and recyclable packaging solutions, the company’s headquarters in Round
Rock, Texas, is 100 percent powered by green energy
sources, including wind and solar power.
To encourage volunteerism, Dell sponsors Community Involvement Fairs that connect employees with
service-oriented nonprofits. Last year, nearly one-third
of its global work force volunteered in their communities (shown), donated more than 1 million meals to food
banks in the United States and Canada and participated
in Dell-sponsored walks and events.
As for diversity, Casellas says, “It is a business imperative, opportunity and responsibility and it starts at the
top. CEO Michael Dell chairs our global diversity council and six executives, three from the Executive Leadership Team, sit on the council. It’s our hope that through
these initiatives, Dell is going to advance sustainability,
make meaningful differences in our communities and
provide an inspired workplace for our employees.”
in employee contributions and sent $300,000
worth of equipment to help rebuild schools
impacted by the disaster in the region.
These types of outreach initiatives highlight the economic importance of corporate
giving. To help companies strategically focus
their CR efforts, DaSilva suggests asking the
following questions:
• What is the company’s target market?
• What issues are core to the company’s
own values?
• What matters most to stakeholders?
• What assets can the company leverage
to maximize its impact?
One effective way to connect a company’s giving efforts to its core values is
through a growing strategy called skills-based
volunteering. Increasingly, corporations are
partnering with like-minded nonprofits that
need assistance on projects, ranging from
the installation of a computer network to
the launch of a marketing campaign. They’re
sending their talent off-site—often at the
company’s expense—to oversee the execution of these projects. It’s a win-win approach to philanthropy: The employee
is exposed to personal and professional opportunities; the
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