What’s Your Cultural I.Q.?
1. What percentage of Latinos are under the age of 24?
a. 31%
b. 55%
c. 47%
d. 23%
2. Women are responsible for what percentage of all
consumer purchases?
a. 83%
b. 30%
c. 68%
d. 44%
3. What is the buying power of African Americans in the
United States?
a. $172,500,000,000
b. $346,000,000,000
c. $514,000,000,000
d. $761,000,000,000
4. What percentage of the U.S. labor force is
age 55 and over?
a. 10%
b. 21%
c. 37%
d. 49%
At The Coca-Cola Company, having a cultural I.Q. means understanding the diversity of
our employees, consumers, customers, business partners and our communities. It’s about
respecting and valuing that diversity so we can seize opportunities in the marketplace, drive
better results, and be a great place to work. For Coca-Cola, embracing diversity is more than
just the right thing to do, it’s a business imperative.
For career opportunities, please visit www2.coca-cola.com/careers.
Answers: 1-c, 2-a, 3-d, 4-c
Source: 2005 WOW! Quick Facts, Diversity Best Practices.
