PepsiCo Celebrates the Life of Edward F. Boyd
1914 – 2007
Edward F. Boyd helped place Pepsi in the hearts and hands of
many Americans. And in doing so, he became an innovative leader
and true pioneer in marketing.
It’s been 60 years since Ed was hired to form the very first team
of African-American marketers, opening up African-American
communities across the nation. He defined target marketing —the
way many businesses today meet consumer needs with products
Brave, distinguished and endearing, Ed Boyd helped move
America and business to greater racial equality. Today, his spirit
still inspires us.
To learn more about Ed Boyd and all his accomplishments,
read The Real Pepsi Challenge by Stephanie Capparell or visit
careerjournal.com, go to the left column under Article Search and
type in: Ed Boyd.