OUR VALUES: LOWERING OPPRESSION
This is our fifth-anniversary issue of the magazine, and next year will be the 10th anniversary
of our web site, DiversityInc.com.
We founded this company with the proceeds of a
magazine advertising-representative firm we started
specifically for this purpose. Neither of us are trust-
fund babies; we worked for every nickel of investment
we made in DiversityInc. It now represents our life’s
work, everything we have, every aspect of our profes-
future and the secu-
rity of our families is
wrapped up in this
know, you can’t get
a business loan until
your finances dictate
that you don’t need
one. We can proudly
say that this is the
case now. Our business has matured and
we are profitable with
no outside investors
and no long-term
This has given us
the imprimatur to
chart our own course.
For example, we are
strongly in favor of
LGBT rights and the
absolute right of health coverage for partners. This
stance has cost us more money in lost advertising
than any other.
Our independence has also allowed us to start
the DiversityInc Foundation, which qualified as a
501(c)( 3) this year. We will give away roughly 2
percent of our gross revenue to fund scholarships.
We also donate hundreds of thousands of dollars in
advertising to charities. The combination makes us
the most charitable company we know of on a
percentage basis. If we had outside investors, this
would not be possible.
Ultimately, this issue of our magazine is about
values. It has become quite clear to us that the underpinnings of successful and sustainable business are
the same as for government: The entity that enforces
the maximum extent of human rights wins. In essence, lowering oppression creates wealth. There is no
instance we can find where limiting human rights is a
We all must come to a decision: Are all people
created equally? If so, any measure that expresses
inequality must have a solution. We absolutely believe
in the “free-market society.” However, it doesn’t exist
unless there are no disparities by race, culture, gender,
orientation, disability or age.
You will see in this issue that companies choose
to declare their values. We’ve covered this in our
content and you’ll also see it expressed in the choice of
doing business with us or not. Although we keep our
editorial functions strictly separate from the business
functions, we could not run our business on subscription revenue alone. Our advertisers help to keep the
presses and web servers running. There are much
“safer” places to advertise, but that isn’t the issue for
our advertisers. They know what they represent and
wish to attract people who have the same convictions.
On behalf of our staff, we wish to thank you for
your help in getting us to our fifth anniversary.
Partners and Cofounders