Integrating your company’s
core values into philanthropic
programs will win employee,
consumer and investor loyalty—
and build a positive reputation.
A re employees given paid time off to
volunteer? Do you have an employee
matching-gift program? A charitable
contributions program? These are just a few questions
being asked by today’s socially conscious job candidates.
While competitive salaries, same-sex benefits and career-
development opportunities are still part of the dialogue,
corporate recruiters and hiring managers now even arm
themselves with fact-sheets to field inquires about their
firm’s corporate social responsibility (CSR) efforts, from
educational initiatives and ethics reporting to the use
of alternative fuel vehicles. This is because employees
increasingly view their employer as an extension of
themselves, and they’re seeking out companies whose
values are closely aligned with their own.