SCORECARD
The Top Web Sites for Diversity
BY AYSHA HUSSAIN / © 2007 DiversityInc
In today’s competitive business world, having a company web site that
reflects the commitment to corporate diversity is essential. The web site is
the entry point and the most common resource for most people, so the
message about diversity makes the difference for potential recruits, current
employees, customers, suppliers and investors. Among The 2007
DiversityInc Top 50 Companies for Diversity® participants, 22 companies
earned perfect scores for the questions we asked in the Top 50. These include
having diversity on the homepage, the CEO having a quote about diversity
on the site, the web site featuring images of people of color and people with
disabilities, and specifically addressing the GLBT community. Here’s a look
at five of them, in alphabetical order, and what made them so strong.
PepsiCo
www.pepsico.com
Headquarters: Purchase, N. Y.
Top 50 Rank:
10
WHAT’S GOOD
■ Web site shows a strong commit-
ment to community, customers,
suppliers and employees
■ Diversity page has an entire sec-
tion dedicated to supplier diversity
■ Presents a unique timeline illus-
trating its pledge to diversity
■ Up-to-date information on diver-
sity news and awards
WHAT’S GOOD
■ Actual employees who are high-
lighted on web site show a diverse
work force
■ Web site emphasizes the value of
family and work/life flexibility
■ Provides a separate section dedi-
cated to diversity and inclusion
■ Homepage provides an easy-to-
use search engine that links directly
to diversity page
■ Contains a short video comment
from company chairman and chief
diversity officer
Novartis Pharmaceuticals Co.
www.pharma.us.no
vartis.com
Headquarters: East Hanover, N.J.
Top 50 Rank:
16
Sodexho
www.sodexhousa.com
Headquarters: Gaithersburg, Md.
Top 50 Rank:
13
WHAT’S GOOD
■ Diversity section is visible on the
site’s homepage
■ Shows a clear strategy on diversity
growth, including a mission state-
ment on diversity being a bottom-
line issue
■ Web site has a strong community
presence and an emphasis on employ-
ee-resource groups and recruiting
■ Up-to-date information on diver-
sity news and awards
■ Shows an emphasis on global and
supplier diversity
■ Includes multicultural images
WHAT’S GOOD
■ Career section demonstrates a
desire to hire a diverse work force
■ Displays multicultural images
throughout the site
■ Supplier-diversity section sup-
ports small businesses including
those owned by women, people of
color and people with disabilities
PricewaterhouseCoopers
www.pwc.com
Headquarters: New York
Top 50 Rank:
12
