On a late-night conference call to Beijing?
While debating your organization’s
Diversity is not just a council, an assessment, training or a scorecard.
It is an integral part of global business strategy. In a recent study of
companies practicing effective diversity strategies, a trend emerged.
Companies that gain market dominance are those that focus externally on
the global consumer base. They then work internally to meet these needs
and market the final product globally while adjusting for local tastes.
The key to reaching a global market, fulfilling the unarticulated needs of
targeted segments and gro wing market share is to build CulturalDexterity™
internally and externally. CulturalDexterity™ enables organizations and
individuals to understand cultures not their own and then leverage those
insights to connect with the emerging multicultural marketplace.
CulturalDexterity™, when practiced across the entire corporation, yields
competitive advantage, increased innovation and market growth.
Before you take another hit, contact us.
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