SUCCESS BEGINS AT THE TOP.
You may be ready to transform your organization but are you ready to
transform yourself? The Phoenix Principles takes readers step-by-step through the
transformational journey of a fictional company and the actions of Phoenix, a leader in the
organization. The challenges, and ultimate rewards, that Phoenix experiences provide a framework
for business leaders to actualize and leverage the inevitable differences among individuals.
COMPELLING PURPOSE STRATEGIC MEASURABLE ACTIONS SOLID INFRASTRUCTURE STRUCTURED RENEWAL THE BEST PEOPLE
“Brown and Reid have effectively collapsed 25 years of consulting insights into a highly
accessible and fun book . . . destined to be of great value to all embarking on the inclusion
journey, and to those who . . . need a refresher. Bravo!”
–Leonard A. Schlesinger, Vice Chairman and Chief Operating Officer, Limited Brands
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