SCORECARD
Rating the Web Sites
of the Top 5 Companies
BY WON KIM / © 2006 DiversityInc
The top five companies on The 2006 DiversityInc Top 50 Companies
for Diversity list vary widely by industry. Yet they all approach diversity strategically and consistently as a major business imperative. Is that
commitment reflected on their Web sites?
According to our grading criteria, all of them did an excellent job of
translating their strong stance on diversity on their Web sites, with one
exception. And now the grades:
Verizon
www.verizon.com
Headquarters: New York
Grade: A
No. 1 on The DiversityInc 2006
Top 50 Companies for
Diversity list
No. 1 on Top 10 Companies
for Recruitment & Retention
No. 8 on Top 10 Companies
for African Americans
No. 9 on Top 10 Companies
for Latinos
The Coca-Cola Co.
www.cocacola.com
Headquarters: Atlanta
Grade: A
No. 3 on The DiversityInc 2006
Top 50 Companies for
Diversity list
No. 2 on Top 10 Companies
for Recruitment & Retention
WHAT’S GOOD
■ Provides a separate in-depth window detailing diversity iniatives
at the company
■ Displays multicultural images
throughout its pages
■ Shows a clear strategy on diversity
growth, including a statement on
diversity being a bottom-line issue
■ Web site has a strong community
presence and an emphasis on
employee-resource groups
■ Up-to-date information on diversity news and awards
Consolidated Edison Co.
of New York
www.coned.com
Headquarters: New York
Grade: A
No. 2 on The DiversityInc 2006
Top 50 Companies for
Diversity list
No. 5 on Top 10 Companies
for Recruitment & Retention
No. 5 on Top 10 Companies
for African Americans
No. 3 on Top 10 Companies
for Latinos
No. 2 on Top 10 Companies
for Supplier Diversity
WHAT’S GOOD
■ Search engine pulls up pertinent
information on diversity and easy-to-use tabs
■ Supplier-diversity page states its
commitment to minority- and
women-owned businesses
■ Showcases strong community
presence and provides numerous
links to its involvement in outreach
■ Contains a section highlighting
CEO’s support of increasing the presence of blacks in leadership positions
WHAT’S GOOD
■ Homepage provides an easy-to-use
search engine that links directly to
diversity page
■ Actual employees highlighted on
Web site show a diverse work force
■ Provides link to diversity annual
report, offer statistics on recruitment
and promotion of people of color
■ Presents a page where several executives are quoted on their commitment to diversity
WHAT’S BAD
■ Its workplace report is from 2003
WHAT’S BAD
■ It takes a couple of clicks to get to
the diversity section as well as a
statement describing the leadership’s
role in accountability
WHAT’S BAD
■ Although informative and
detailed, the diversity annual report
is from 2003
HBO
www.hbo.com & www.timewarner.com
Headquarters: New York
Grade: B
No. 5 on The DiversityInc 2006
Top 50 Companies for
Diversity list
No. 6 on Top 10 Companies
for Recruitment & Retention
No. 8 on Top 10 Companies
for Executive Women
No. 9 on Top 10 Companies
for Asian Americans
