Jennifer Elias and Julie Tucker, Founders, SmartsCo
On a wintry night last year, SmartsCo, a publisher of party games, received a
frantic call. A retailer needed stock overnight for a holiday event. So Jen and Julie
packed their cars and hand-delivered it. “Likewise,” says Jen, “when we sorely
needed better cash flow, American Express cared enough to make sure we got it.”
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